More and more companies are finding that customer focus, more than anything else, is a key driver in their success. Growth leaders like Amazon, Apple, and Google all make customers the centre of their business decisions. There are many ways company’s express their commitment to their customers: The customer is always right. “Just say yes.” Customer-first decision-making. … Continue reading Building Empathy for Your Customers
When you start working at Thinkific, one of your first projects is to build a course using the platform. Having just spent almost four years immersing myself in #startuplife at Unbounce, I took the opportunity to record the big lessons I learned as best I could. I’ll be sharing most of the content from that … Continue reading Empathy is Key (an intro)
I changed my Twitter and Instagram handles the other day (both to iamgaryallen) — partly in preparation for starting this blog. I had decided that “blogfaced” no longer represented me in 2018. Actually, it only really made sense for about a week in 2009 but such is life. Personal branding is a bit of a … Continue reading On Personal Branding in 2018
Febuary’s playlist is a bit of a strange brew. Hopeful melodies mix with big beats, and the occasional melancholy tone – perfectly capturing the move from the expectation of a new year to the actual work of making it great. Also a dash of inspiration from the I, Tonya soundtrack for some throwback jams. Songs … Continue reading Playlist: February 2018
Without sounding too ostentatious, welcome to the new home for my writing online. I’ve previously written extensively at blogfaced, angstily — and frankly mortifyingly — at Livejournal, a brief (and since deleted) dalliance on Medium, and professionally at Thinkific and Unbounce. My goal with this site is combine my personal and professional thoughts into one … Continue reading A new dawn, a new day
Gary Allen 